Hobby Lobby Promo & Paid Ads
Illustration
Motion Design
To ease the transition, the company began focusing on its weekly ad, which highlighted rotating in-store and online discounts. At the same time, Hobby Lobby was also expanding its social media efforts, opening an opportunity to connect with audiences in new, more dynamic ways.
Weekly Ad Promos
My goal was to help carry that familiar, warm feeling into this new chapter. I created two short seasonal animations using a cut-paper illustration style that reflected the brand’s cozy, handmade aesthetic. These videos struck a chord, collectively reaching over 4 million views across platforms.
Following their success, the project was extended to include three additional videos, including an evergreen piece that could be used year-round. Each one continued to blend storytelling, seasonal charm, and visual consistency, supporting Hobby Lobby’s evolving message while staying true to its roots.
Paid Ads
Here are a few intros I have made for Hobby Lobby’s recent Influencer videos. I challenged myself to create orginial artwork that was inspired by Hobby Lobby product. The color palletes were pulled from the videos and I made the animations in After Effects.